QypeBiz: Qype for Business Owners
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Help with Advertising
started by Jane Wilkins (23 June 2012)
23 June 2012
Hello everyone. I have started a party accessories website last October, I was wondering how other people are getting on with their advertising. It is all payout with no returns. I am not great with the internet, but get by. I have an Ebay shop (waste of time), I am a member of Ebid, I am also a member of PartypopUK and three free ad advertising along with Qype and a school magazine. I don not seem to get anywhere. I also would like to now if other members feel the same as I do with Paypal and Ebay fees. Rip off. Please contact me with your views I would really like to know what you think. Good luck and Thank you for looking. Jane
23 June 2012
You need to promote your website, there are various free way you can do this.
Become Part of a Social Media Community.
Begin a Business Blog
Ask Visitors to Bookmark Your Site
Include Your URL on Stationery, Cards, and Literature
Publish an Email Newsletter.
Submit Your Site to Key Directories,
But it all takes time if you give yourself two hours a week doing this you will defintely see results.
Main thing create a Google webmaster tool account all the answer are there.
plumberinbradford edited this post 23 June 2012
29 June 2012
it sounds as though you have made a good start already,
+ you have identified a lot of the correct channels for you to market your product (ebay etc)
+ you’ve tried and tested a few different advertising channels to see what does /doesnt work for u
+ you have garnered a couple of excellent reviews from customers already (http://www.qype.co.uk/place/2146211-Janes-Party-Accessori...)
The latter certainly suggests that you are doing a good job once you get custom, its just the struggle to get customers to choose your shop over others that appears to be providing the most difficult and costly hurdle to overcome.
In my humble opinion the most cost effective means of trying to overcome this hurdle would be to try and maximise the number of good reviews you have got online. I have lifted a couple of the following stats from an online article (http://econsultancy.com/uk/blog/9366-e-commerce-consumer-...):
+ 63% of customers are more likely to make a purchase from a site which has user reviews
+ 61% of customers read online reviews before making a purchase decision
+ reviews produce an average 18% uplift in sales
Many large companies send out emails to customers who have made a recent purchase with a link to their website to write reviews about products/service for precisely the above reasons.
It resures potential customers and is often the point of difference between them and the competition.
if you dont have your customers email address or permissions you could include an insert on all deliveries directing customers to your review site (e.g your Qype url)
For instore customers you could have the Qype url on the reciept.
Sometimes it helps to run competitons to incentivise people to provide reviews – for a party shop you could provide 10% of next order etc.
You could use the same competition instore to get people to give you an email address so you can begin to build a customers database that you can start conacting regularly, for example with an email newsletter llike “Plumber from Bradford” above recommended.
If i was you i would also start to include the url to your positiive reviews on your ebay and ebid adverts, as i can see you have done on your webpage, this enables potential customers with the ability to read about your successes
Hope some or any of the above helps