azhim's Qype reviews
76 Welbeck Street, London W1
azhim wrote on 11 January 2012
After all the hype about this place, I decided to make my way through the long queue and try what is considered the best burger in town.
Well, the question in my head after we left was a loud “WHY?!”, why do people queue so long for a burger? Why did I want to queue 50 minutes in the cold and another 40 inside for an OK burger?
The answer is al down to very good marketing/PR, to which I completely bow to! Well done!
Don’t get me wrong, the burger was nice, but quite rather small, and honestly I have tasted better in London. The menu selection is quite small, which is not a bad thing; I had a bacon cheeseburger and of bacon I could taste none. The chilli cheese fries were delicious, despite staying with me until the following morning, not a good feeling.
The venue is loud and greasy – it reminded me of a student union bar with heavy metal music.
The cocktail list was fantastic though, despite not actually ordering any.
All in all, I left feeling that the long wait is definitely not worth! Sorry!