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Genco Male Emporium by bharatp
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Genco Male Emporium

Chiswick, London

4 15 reviews Rating details

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Hairdressers Chiswick | Hairdressers London | Beauty Salons Chiswick | Beauty Salons London | Barbers Chiswick | Barbers London
Cool urban male hair and well-being spa in Chiswick's boutique shopping street.
Address:

9 Devonshire Road, London W4 2EU

Tube:

  • Turnham Green Station (0.2 km)
  • Gunnersbury Railway Station (0.5 km)

Nearby stations:

  • Chiswick Station (1.1 km)
Contact us:
020 8994 0040
genco_male_emporium_ltd
Opening hours:
Mon, Tue, Wed, Fri 10am - 7pm
Thurs 10am - 8pm
Sat 9am - 6pm
Sun 11am - 4pm
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Owner's info
  • Credit cards accepted: Yes
  • Parking: Street
  • Disabled access: No
User's info
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15 reviews of Genco Male Emporium in English

User photo: keepitcurlykid
keepitcur...
London
1 review
Offensive content?
5 stars for Genco Male Emporium
Review of Genco Male Emporium from 26 April 2013
This is the first review i have ever done, i felt i had to because for 20 years i have been looking for a good barber and now i have finally found one, the wet shave experience is a different level, makes your skin feel amazing, and the hair cut was out of this world, thank you Ben my barber for hooking me up, see you every Thursday mate, Michael
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User photo: Esskay
Esskay
London
1 review
Offensive content?
1 star for Genco Male Emporium
Review of Genco Male Emporium from 11 February 2013
I have had a few bad haircuts in London so, when a friend who lives in Chiswick
Recomended that I go to Genco and get my haircut by Sean I took his advice
And booked with Sean,on arrival last Sat I was told that there was a mix up with
My booking and Sean was not available,I was asked to wait and was then seated
By a girl whose name I have forgotten who cut my hair,I got a very bad haircut,a number
Of people over the weekend have commented on it,I did not complain at the time
As I felt that there was little point,but I will not.  Be returning 
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Comment 1 comment on this review

  • bharatp, 12 February 2013:

    Thanks for taking the time to post your review. It doesn’t make pleasant reading and I can only apologise for (i) your booking not being with Sean as you had specified (ii) getting a bad hair-cut.

    I will investigate why your appointment, originally booked with Sean, was moved. We have (what I thought) was a fool-proof system whereby specific requests are labelled on our system so what you experienced doesn’t happen.

    In terms of the bad haircut – I am surprised, as we do work to a high standard (which is testament to the fact that you were referred to us by a friend). However, we aren’t perfect and where we do fall short we try and make amends immediately.

    As your incident happened over the weekend (whilst I was away) I wasn’t told of it until this morning (as we’re closed on Mondays). As a team we get together regularly to discuss operations, and your incident was brought up in today’s meeting. However, it appears that the team did check with you on the day to find out if everything was OK, and you did tip the hairdresser – so unfortunately they thought you were happy – had they thought otherwise I would have been told immediately, and I would have called you to get your feedback and make amends.

    I do accept and appreciate that in the heat of the moment, you may have felt it wasn’t the time to bring your issues up and cause any kind of scene in a busy salon.

    We take all complaints seriously and we do have a no argument policy in that if you are not happy then we will refund your money or make some kind of gesture, regardless of whether we agree with the customer complaint or not. I will call you later to discuss and offer compensation.
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User photo: asaddhunna
asaddhunna
London
1 review
Offensive content?
5 stars for Genco Male Emporium
Review of Genco Male Emporium from 25 January 2013
Found this gem at lunchtime and got an appointment in the afternoon. I was a bit nervous because the person on the phone sounded very busy. However once getting there on a cold winter day the offer of a warming cup of tea was spot on and Neil the stylist was a true gent.

He listened to what I wanted and suggested on ways to style it better - he's the expert after all. Loving the haircut and the fact he suggested ways to make it last longer between cuts and how to style it properly in the morning.

Genco's a great concept; some much needed R&R. A particular highlight is the massage chair whilst you get shampooed. It's the small things I suppose - makes the money seem less steep for a good experience! They mentioned one opening near Notting Hill Gate, which should be just as enjoyable. 

Give it a go - you can get 25% if you print the voucher off their site. 
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User photo: Josh Howells
Josh Howells
London
7 reviews
Offensive content?
4 stars for Genco Male Emporium
Review of Genco Male Emporium from 14 January 2013
My fiancee convinced me to get my hair cut at this place. Before that I was always the kind of guy, that cut his hair at the nearest barbershop for £10. I must admit I haven't thanked my fiancee enough for that visit.
She booked me a visit and I was surprised to find out that it was on a Sunday. I never knew that hair salons worked on weekends. The guy that cut my hair was really polite and not too chatty, so I had a very relaxing time there. I explained to him that I wanted to change my hairstyle and he was quite enthusiastic to offer me his help and make some suggestions. The final result was really nice. I was immensely satisfied with it, but most importantly my fiancee was too and she told me not to get my hair cut at any other place.
Excellent staff and atmosphere. It's definitely worth the money.

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User photo: redutchable
redutchable
London
1 review
Offensive content?
4 stars for Genco Male Emporium
Review of Genco Male Emporium from 31 October 2012
I had a recent bad customer service experience during a recent visit to the Chiswick salon. That experience was completely rectified and resolved by the Manager in a follow-up call to me and I was very grateful for the attention and apology received. I always feel that it is how a complaint is handled that actually shows how seriously an establishment takes their customer service and values their customers. In that sense I can only say that this venue obviously does take the importance of this very seriously indeed and I would definitely consider it for a future visit on that basis.
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User photo: Cary Philpott
Cary Phi...
London
7 reviews
Offensive content?
4 stars for Genco Male Emporium
Review of Genco Male Emporium from 5 September 2012
Went there for the first time.Think for now on I am going to have my hair cut here.
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User photo: ErdenT
ErdenT
London
1 review
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5 stars for Genco Male Emporium
Review of Genco Male Emporium from 4 September 2012
First time at a proper salon since I usually use £10 - £15 barbers but fancied a change, looked through loads of reviews of men's hair salons and found bad reviews for the most well known ones, came across Genco and decided to give it a try, very glad I did, staff are friendly, down to earth and talkative, cut my hair better than I expected so will definitely go again for my next cut! The chair you sit on when you get your hair washed even massages you lol! Highly recommended!
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User photo: jamescleave
jamescleave
London
49 reviews
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5 stars for Genco Male Emporium
Review of Genco Male Emporium from 5 August 2012
I've been going there for about a year and have had my hair cut by a couple of the guys over this time. Always get a cut I like and always have a good experience.

Reviewed using Android. Get the app

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User photo: taqweem786
taqweem786
London
1 review
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1 star for Genco Male Emporium
Review of Genco Male Emporium from 29 April 2012
Not a good experience at all! - having used many salons in the past - this really did not meet my expectations in the slightest! The consultation was odd - no mention of current styles - suggestions - just came to the conclusion: typical mens haircut? (this is once I said I want lots of texture on top and neatened up on the sides!) the stylist then went on to explain that they would do two shampoos and give a massage - which basically consisted of a shampoo and then another shampoo - with the most awkward massage - not in the slightest relaxing. The haircut continued - the stylist showed me after he completed it - and showed me to what only can be described as a junior stylists haircut - and then mentioned that if I wanted it shorter - he would have to use clippers? ( I have had short hair before and know that clippers aren't necessary) so I allowed him to use clippers (thinking what is the difference between this guy and a £5 haircut) another note - the stylist had just eaten and stank of of food and was blowing hair off my neck!!! - once the haircut was completed he put some product in - some gum - which just made me look like I had just walked in from the rain outside. At this point I just wanted to escape as fast I could. The overall look is ok at best - it is definitely nothing special - don't bother wasting money on this place - there are alot more better mens salons which are significantly better in central for a similar price. I wish I could have got my money back!
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Comment 1 comment on this review

  • bharatp, 16 May 2012:

    Thanks for taking the time to give your feedback. As hard as it is to read, we take all feedback seriously. We have tried to contact you directly via phone and email in order to discuss your experience, but we haven’t heard back from you.

    Firstly, we do monitor our customer service levels continuously by calling all new clients after their visit and we call a random selection of existing clients to get feedback as well. Our findings show that our service levels are as high as we would expect and the consistent theme is that our haircuts and treaments are of a very high standard. But we are not perfect and where we do fall short we immediately address those issues.

    Regardless of what we think, and I will take some of your points raised more specifically below, we do refund any client who isn’t happy without any argument and I have emailed you offering a refund and offered you a complimentary visit as well so that we can restore your faith in us.

    I, together with my team and the stylist involved have been through the points you make here and have the following to report:
    (i) Your hair was initially fairly short, and you were clear as to what you wanted. That is why in the consultation few new suggestions were offered. We do take some responsibility for not ensuring that you felt totally comfortable about what had been agreed between you and the stylist.
    (ii) It is our policy to wash your hair before the haircut (if required – sometimes we will cut hair dry if the stylist believes this is the best way forward) but we will always rinse your hair after the cut, to remove loose hair. This is one of the things that our clients like about what we do. As you were a first time visitor the stylist naturally explained the procedure.
    (iii) The awkward massage – this is the first anyone has ever brought this up but it has been noted. I suppose that for some men a head massage isn’t always appropriate.
    (iv) We do apologise for the stylist blowing hair off your neck. This is an absolute no, no and we have put this down to just a simple lack of concentration. This will never ever happen again. The fact that the stylist smelt of food is unfortunate and unusual.
    (v) Using clippers to shorten your hair verses scissors. This is a common misconception with clients who view scissor cut superior to clipper cut. We are specialist men’s stylists and as such our stylists’ clipper work is of a high standard. In the wrong hands clippers can produce an inferior finish. In the right hands the effect can be better than scissors. This is why the stylist used clippers
    (vi) The hair gum that was used in your hair is one of our best sellers and is also a premium Redken for Men product. It is designed to bring out separation and texture in your hair. The product also has a matt finish, so your hair shouldn’t have looked wet.

    Finally, as I said before, we have a simple no argument policy of offering a refund and we’re happy to offer it as it is very rare that it happens, and our belief is that regardless of whether we were at fault or not, the most important thing is how the customer feels about the experience. No service business where people deliver the product is perfect, and we don’t claim to be. However, we do claim that the team is professional, highly-skilled and customer service focused.
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muhandis
London
1 review
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5 stars for Genco Male Emporium
Review of Genco Male Emporium from 23 March 2012

This review is for eyebrow shaping at Genco’s Chiswick salon.

After incessant nagging by my better half to get my eyebrows done, I did a quick search and settled on Genco based on the reviews on Maps and Qype. Booking an appointment was easy-peasy, got a confirmation text the previous day (nice touch) and getting there from the tube station was a breeze.

It was my first time getting my eyebrows done and Agi handled it amazingly well. She took the time and effort to explain what it would involve, know what my expectations were and check with me mid-way to see if it looked alright. She did an (almost) painless expert job! Couldn’t have asked for more.

My wife loves the new look and says that my eyebrows have finally come out of the stone age.

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gordonwhite
London
190 reviews
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5 stars for Genco Male Emporium
Review of Genco Male Emporium from 19 December 2011

I actually found this place using the Qype app while I was getting the worst haircut of my life just around the corner.

(We’ll call this other salon “Goni & Tuy”. There… hopefully I got away with that.)

As I sat, exasperated, in the rival salon the thought occurred to me: “surely there must be a better option in the area!”

There is.

Genco is fantastic and I have subsequently told at least three other people about it. It’s well-priced, friendly, with excellent service and a great vibe. You know you’re onto a winner when you can surreptitiously (in the mirror) watch locals and regulars wander in and out on a busy Saturday morning.

I live and work in the area which means this place is walking distance for me but.. should that change… I would commute across town to come here.

LITTLE TIP: Sign up to the mailing list on their website to get a discount off your first cut.

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samred
1 review
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5 stars for Genco Male Emporium
Review of Genco Male Emporium from 31 March 2011

Many thanks to Paul. First cut for him since back from India. Spot on, even my dodgey hair pattern at back. Great atmosphere, freindly team, non pretentious.

See you guys soon

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hish006
London
6 reviews
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3 stars for Genco Male Emporium
Review of Genco Male Emporium from 1 March 2011

I was expecting so much from my first hair cut, esp having read the many positive reviews and the salon's website, only to be somewhat disappointed! The stylist was 'ok' and there was no consultation as to what look was appropriate although I must add that the environment and ambiance of the place was superb. Overall a very relaxing environment and good customer service but not the perfect haircut for the price I paid!

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Comment 1 comment on this review

  • bharatp, 31 March 2011:

    Hey we're sorry that our cut didn't live up to your expectations. It is rare for us to get it wrong but it does happen. We're glad that you have commented as it gives us the chance to improve. Looks like we didn't do a thorough enough consultation on this occassion which is unlike us as we take the consultation seriously. If you do come back make yourself known and we'll make amends.
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mclarke
London
1 review
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5 stars for Genco Male Emporium
Review of Genco Male Emporium from 11 February 2010

I bought my husband a gift certificate for a massage and a "shavel" when Genco first opened (about 3 years ago, I think) as I am a big believer in supporting local and independent businesses. It was a risk as my husband is a blokey Kiwi who was more used to the £10 barber shop experience but he really loved it and has been getting his hair cut there ever since. It’s a great hour of relaxation for him every time he goes and he is well looked after by the staff (and comes out looking quite dishy as well). Highly recommended!

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bharatp
London
1 review
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0 stars for Genco Male Emporium
Review of Genco Male Emporium from 22 February 2008
(updated on 4 August 2009 )

This is the ultimate man's place. Cool decor, eclectic music in the salon, really good chat and the hair cuts are great. The Shavel is our own take on the cut throat shave. A very relaxing 40 minutes swathed in hot towels, includes a deep cleanse and exfoliation then being shaved the closest you have ever been by an expert using a cut throat. The treatment room provides facials, manicures, pedicures, waxing, bronzing and muscle-melting massages.

Genco Male Grooming Salon, London

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ScottD
London
1 review
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5 stars for Genco Male Emporium
Review of Genco Male Emporium from 13 April 2009

I’ve been heading to Genco for close to 2 years, roughly since the place opened. It’s not the cheapest, but if you want a great haircut (Tony is excellent), a shave, skincare etc I’d highly recommend it.

Great staff and atmosphere. More like a blokes pamper session, so allocate an hour or more.

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