Adidas

At the risk of stating the obvious, this shop is great if you love Adidas. In particular the classics range. It's also helpful if you're not averse to being on the receiving end of moody service... The gear they sell if so damn dope that, to be honest, even I am willing to endure a bit of stroppiness to get my hands on it, although I was thinking of introducing a policy of three stripes and you're out!

Personalised trainer station! Go to this store with some mates and take a seat in what looks like a dentist chair. The assistant pulls a screen in front of you and starts taking you through touch screen of options. Decide on the colour and material for every part of the trainer: sole, laces, tongue, stripes.... You can also select whatever phrase you want to have written on the side. They cost the same as a standard pair and are ready for collection within a couple of weeks. In the meantime you've got your print out to stare at! Having spent so many hours trying to find the perfect pair and failing, this way I couldn't fail.

This is my favourite Adidas shop because they sell all the ordinal classic range from Adidas.They sell exclusive item in there shop.The shop is on two floors , downstairs is womens and mens and a few changing rooms.They also sell bags downstairs.I find they always have there clothes in different colours in the Originals shop which i like.Upstairs they have some footwear for sale and sunglasses.There clothes are a bit expensive.The staff are always nice and welcoming.The shop plays loud urban music. I go to the Adidas Original shop for different clothes that you can not find in other sport shops.I go to this shop every few months , if you want an original item go this shop in coven garden.

This store is better than the flagship store on Oxford Street. This shop concentrates on the classics range and is better for casual wear.

The lines aren’t cheap - those are easy to find in shops like Offspring or Office - but are all great to look at.

I just bought some trakkies bottoms in here for an old skool party. There was more staff than people but they were all very helpful and friendly. I didnt find the range for women very impressive at all and quite a few of the mens and womens clothes I have ssen in JD sports and I wasnt sure if they are cheaper in there or not. I would expect them to have some exclusives since they are a specific adidas store so not totally impressed. A few years ago I bought some wicked knee high boots/trainers in here which I love to death and never seen anyone else in. This is the reason I gave the shop 3 stars instead of two!!!