I loved it.
I used to live about thirty seconds from here back in the day that even the idea of a venue like this would be unimaginable. The area was full of iffy pubs, prostitutes and punters getting jiggy in car parks, hostel-style hotels and loads of wrong 'uns like me. The work the two owners of New Bloomsbury Set have put into creating this basement level bar typifies the revolutionary improvement that this corner of WC1 has witnessed in recent years.
So if you're looking for an easy going atmosphere, in an intimate, stylish, comfortable and friendly environment (gay-friendly too folks), then look no further. There's wifi if you want to work, there are two alcoves littered with cushions and with their very own TV screens so you can get a bunch of homiez together and host your own DVD screening (not those kind of DVDs though, thank you) and there is a fine range of cocktails, including their very own, bespoke, honey-laced Guilty Act alongside a whole batch of other well-crafted numbers. They'll knock up alcohol free versions or alternatively sort you out with some tea or coffee and snacks instead.
At the moment the late openings are restricted to one-off special licenses, but hopefully that will change, and it's probably still worth chancing your arm at getting hold of one of the free memberships (be quick: they've been taken up pretty sharpish by the punters).