Atari-Ya Foods

Great place for fresh sushi to takeaway! Came up to ~ £45 for sushi for 3, including an Eel Don, Negitoro Don, Rainbow rolls, Salmon Avocado Rolls, Salmon Skin Rolls, Spicy Yellowtail Roll and lots of Sashimi. Fatty Tuna was fresh and tasty, equivalent of fish bacon!  Salmon, scallop, clam sashimi was all good. The Rainbow Roll is a few pounds more, but totally worth it, with extra layers of fish on top. Only thing i could moan about is that the salmon skin roll was a bit dry , and the amount of fish in the normal rolls was not quite generous enough. However, for freshness, and affordability for sushi, i will come here regularly for a sushi binge! Their menu is online if you go to Atari ya's website and click on the James Street sushi bar branch.

I have have many Japanese friends, and they have taken me to lots of Japanese restaurants in London. Hands down this is the best sushi in London. They distribute their fish to a number of he top restaurants in London. It is more of a takeaway with a few tables rather than a restaurant. If you're looking for a dinner occasion go to the Swiss cottage branch. The fatty tuna is to die for.

Ordering is a bit shambolic. I’m writing while waiting over 32min for my super deluxe chirashi. After watching many people who came in after me happily munch away in their sushi I inquired about my order, which was either given away or never made.

After many promises of “just five more minutes” it finally arrived. but it was well worth the wait. Best chirashi I have had so far in London, hands down.

Really amazing sushi, friendly staff!

Had an appointment to catch up with a friend over dinner and she set a few criteria’s. Healthy, quick and has to be centrally convenient for the both of us. I suggested Atari-ya at St. James Street and that was our destination.

The city branch functions more as a take away and there are only a few seats for dining in. I wanted to go for the Deluxe Chirashi but was veto-ed and in the end we went for a selection of rolls.

It took easily half an hour for them to prepare it and I was really hungry and scratching my head as to why. Later I found out that this is the norm, I guess I just didn't know.

So we finally received our platter and it was just so beautifully presented. One bite in and all was forgiven. Slightly warm sushi rolls and the rice seasoning was flavoursome with the right amount of acidity to it. Ingredients or toppings were fresh and succulent. This is how sushi should be and I wished that more places make it like this.

I especially enjoyed the spider roll, Negitoro hosomaki and the spicy fried yellow tail.

The bill came up to £11 per person and I think it is good sushi at great value. I'll be coming back often and I'm still eyeing that deluxe chirashi.

If you want really authentic and fresh sushi, this is the place to go. I have been to Japan and I can say each time I eat at this small sushi joint (they have other branches), I feel like being transported back to Japan. The food are fresh and value for money. The down side is, there are not many seats in the restaurant, it's more like a take-away place. This is a regular place to visit for fresh sushi.

First time here, wanted to eat in. The waiters rushed me to order my sushi, I only skimmed through 2 mins to order tuna and salmon maki £1.80 each.

sashimi is £1.80 for three slices. Great value for high quality food but can improve with customer service.

What a great place - everything is made fresh to order and must be the best value for money in Central London. Tuna and salmon rolls cost £1.70 each and you get six pieces, not three as you would in most other sushi places.

This may not be the best place if you are in a hurry - expect to wait at 10 minutes for your order. But apparently they do accept telephone orders for collection.

Either way, this place is a gem, hurry down there before it gets discovered by the hordes of Oxford Street tourists

Fab, fresh, well-made sushi at super low prices makes this little Sushi den my new BFF.

Went here on a Friday lunch time and worked out the trick is to pre-order (and hopefully have somewhere to eat it other than the 2 mini tables squashed in the back) then whisk in and collect. It wasn't that busy when we came in, with a few people in a queue before us but they seemed to run a person through to completion rather than taking multiple orders and processing. I imagine the latter might speed things along a bit. I suppose it doesn't help that so many phone orders are coming in then too.

Very good value for money - I had two portions of sashimi, salmon and avo california rolls and 2 battered prawns and got change for £10.

Tiny but fabulous sushi place. It’s easy to miss it, which is how I think it has stayed relatively secret in this mad district. The sushi is superfresh, all made in front of you by chefs lost-in-concentration. Great value too, pound for pound it beats everywhere else in London hands down. And it’s just off Oxford Street. But don’t tell everyone - it’s hard enough to get a seat at one of the three tables already. They do takeout, but it’s not quite the same as sitting and watching with your green tea.

Friends who’ve been to this tiny cafe-like corner off Oxford Street rave about the freshness of the sashimi.

Eventually, I was persuaded to drop by one afternoon, and was pleasantly surprised at the quality of the raw fish, and even more taken aback by the price.

This is probably the cheapest sashimi place you can find in Central London… 3 pieces of fresh salmon for £1.50. I dare you to find me another place offering such good value, at quality freshness too!

I’ve yet to try the sushi, altho I’m keen to check out the rainbow roll, california maki and spicy tuna. But I was so swept away with excitement during my last visit that I ordered 6 portion of salmon sashimi and just had that for my entire meal.

Aaaah! Satisfaction. :)

I struggled to share this little gem of a place because it’s so tiny, and don’t want hordes of people running in and taking up the precious table space, but what the heck, it’s almost Christmas and I’m such a nice person.

My friend introduced me to Atari-ya a week ago, and since then, I’ve been back 3 times. In one week. That’s how much I love this palce. You don’t come here for the ambience, you come here for lovely and fresh Nobu-quality sashimi and sushi (apparently Atari-ya supplies sushi to Nobu). I recommend the spicy tuna roll, eel and avocado roll, spicy yellowtail roll…practically everything on their menu really. I’d steer clear of the yakitori though, it’s really nothing to shout about.

The best part? Their prices are extremely reasonable. We ate like little piggies (witness: edamame, miso soup, salmon, tuna and yellowtail sashimi, salmon & avocado roll, eel & avocado roll) and paid about £13 each. Bliss.

Really nice sushi shop. You want get better quality sushi for that price in central London.