Seven Dials

Seven Dials is one of my favorite places for shopping. I actually think it's quite easy to navigate. All 7 streets go off the Seven Dials Monument so whenever you get lost just watch out for the square with the long pillar.

The area is full of great little boutiques, most independent, a few better known brands and vintage shops. In between are cafes, restaurants and hotels so whenever you feel like having a break there just happens to be a nice place for a break.

Here are my favorite places:
Vintage:
The Loft (www.myshoppingspy.com/london/loft), Vintage Showroom (www.myshoppingspy.com/london/vintage-showroom amazing finds for men)

Fashion:
Orion (www.myshoppingspy.com/london/orion cute vintage inspired dresses), Tabio (www.myshoppingspy.com/london/tabio-covent-garden best hosiery shop ever), Urban Outfitters

Jewellery:
Tatty Devine (www.myshoppingspy.com/london/tatty-devine-covent-garden), Les Nereides (www.myshoppingspy.com/london/les-nereides-flagship-store)

Shoes:
Poste Mistress (www.myshoppingspy.com/london/poste-mistress)

Coffee break:
Candy Cakes (best cupcakes in London)

I adore this area of covent gardens, and after reading Templar's review of the area, I think I'm going to enjoy it even more on the second visit. I'm surprised to learn that such a nice area of London used to be renowned for being a seedy and squalid slum. It can be a bit of a nightmare to navigate, but the selection of shops and restaurants is wonderful. I should be visiting The Covent Garden Hotel next week, which is just off of Monmouth street in Seven Dials. I'll let you know what it's like!

excellent..there are some great first hand accounts by Dickens of his going out at night to these districts and observing the antics..of the middle class fallen on poor times in the pawnshops, and of thieves running off into the night, Seven Dials being such a complex place to navigate if you didn't know it. I think I am right in saying Jack the Ripper murdered here? Correct me if wrong

I have always been interested in the Victorian Underworld. Seven Dials has a reputation for having been one of the seediest and unsafe places to go in the past….a slum, renowned for its gin shops. At one point each of the seven apexes facing the Monument housed a pub, their cellars and vaults connected in the basement providing handy escape routes should the need arise. Dickens wrote of it.

The 19th century saw an influx of Irish workers into the area, attracted by cheap, although overcrowded lodgings. Henry Mayhew observed in “London Labour & The London Poor”, 1861: “In many houses in Monmouth Street there is a system of sub-letting among journeymen. In one room lodged a man and his wife, (a laundress), 4 children and 2 single young men. The woman was actually delivered (of a baby) in this room while the men kept at their work – they never lost an hours work!”

The names of the seven streets were chosen with the intention of attracting well to do residents, however some of the names have subsequently been simplified or changed because of duplication with other streets in London. They were originally: Little and Great Earl Street (now Earlham Street), Little and Great White Lyon Street (now Mercer Street), Queen Street (now Shorts Gardens) and Little & Great St. Andrew’s Street (now Monmouth Street). Some of the original street signs can still be seen attached to buildings in the area. Dickens wrote of it.

The face of Seven Dials has changed dramatically over the centuries, but it retains its unique character, a good example of Covent Garden’s ability to renew itself against a backdrop of heritage architecture. This is one of the most vibrant and eclectic neighbourhoods in and around Covent Garden.
Seven Dials is a remnant of London’s historic estates which were often totally self contained plots. These individual vicinities now set London apart from the grandiose town-planning projects apparent in so many other cities. The case of Seven Dials is typical of the original estate development, where the lines and perimeters of the streets fall into the
shape of the pre-existing rural landscape. An ancient field known as Marshland Close occupied the Shaftesbury Avenue, Shelton Street, Neal Street and West Street area, whilst Shelton Street to Long Acre reside on the historic Elm Field. In the Middle Ages the land belonged to the leper Hospital of St Giles, which became the property of the crown under Henry VIII.

The area was laid out by Thomas Neale in the early 1690s, and completed in

1714. His radical concept was for a radial seven-street layout around a central polygonal space, which has remained virtually intact for over 300 years. Whilst most estate developers of the 17th century were modelling their plans on the Italianate concept of a central square, Neale drew his
inspiration from a different source - perhaps the grand examples in Paris of radiating streets around a circus. In Wren’s Baroque rebuilding of the city following the Great Fire you can see similar features on a larger scale. It was conceived as a respectable residential suburb for lawyers,
gentlemen and prosperous tradesmen. However as fashion moved westwards, the area began to seem cramped, and became increasingly commercialised. Houses were converted into shops, lodgings and factories. Here you could find
woodcarvers, straw-hat manufacturers, pork butchers, watch repairers, booksellers, pubs and breweries. At times the area threatened to descend into the undesirable depravity of the St Giles “Rookery” to the north, but it was predominantly a working neighbourhood, especially as immigrant Irish and Jews arrived in the 19th century, bringing trade.It was still poor in the 20th centurey when Agatha Christie set a book there.

Many of the present shops, bars and restaurants occupy the original 1690s buildings, retaining many historic features, despite later re-facing and repairs. Floral Street is worth going down. It’s sweet, has lots of little courts and good shops.
The replacement of the central column monument in 1989 with a replica of the original feature - long dismantled - became a symbol of the Seven Dials renaissance…Popular tradition as to why the pillar has only six dials is that the seventh sundial is formed by the pillar itself casting its shadow on the ground. one-off buildings in a perfectly preserved historic setting, come to Seven Dials!
Advertised now as Seven Dials, Covent Garden – London’s most fashionable shopping area!
How times change.