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Behind Your Smile: Richard Etok by Karma74
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Behind Your Smile: Richard Etok

Marylebone, London

1 22 reviews Rating details

Address:

Harley Street, London IG11 0

Tube:

  • Regent's Park Tube Station (0.4 km)
  • Great Portland Street Station (0.5 km)
Contact us:

www.behindyoursmile.com/

User's info
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Harley Street Dentist - Marylebone
Harley Street Dentist

12 Harley Street, London W1G 9PG

5

“Creating stunning, healthy smiles... Taking a gentle to oral treatment; Emergency Dentistry London cares for your general health as well as the aesthetic appearance of your smile. Located in London , our practice will help you achieve a stunning...” more...

22 reviews of Behind Your Smile: Richard Etok in English

User photo: lhepburnxx
lhepburnxx
London
1 review
Offensive content?
1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 6 May 2013
Hi, Just reading all the comments and I have genuinely experienced every single thing that has been written !! I also had my braces fitted in October 2011 with the promise that they would be out in 6-8 weeks. I still have ten in and my teeth look WORSE than they did before ! the biggest mistake and wast of money ive made- At one point he performed an examination in the waiting room chair on his way out the practice ! I was so frustrated with him that I did not continue treatment looking elsewhere to have them removed.unfortunately after 6 consultations at other practices none of them are legally allowed to touch another dentists work so I am left with snapped wires all over the front upper 6 ! I'm completely unsure as to where to go now an will look for some advice at the general dental council. However if anyone else had any advise on where to go from here or anywhere hey could recommend I have corrective treatment I would appreciate it. I would definately be interested in contacting te Watchdog too..?
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Comment 1 comment on this review

  • Karma74, 9 May 2013:

    I would in the first instance complaint to the GDC. You need to contact their fitness to practise team and report the matter to them. They can give you advise on what options you have for corrective treatment. Richard Etok cannot be allowed to get away with this. He has got a way with it for this long because patients have been reticent to complain about him.

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User photo: toothache2012
toothache...
London
1 review
Offensive content?
1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 21 May 2012
(updated on 5 March 2013 )
Hi I have had similar appointment to that outlined previously. I really wish I had never spent the money. The behind teeth brace did little to correct what to be honest was a minor defect. I had it on from OCTOBER 2011 till about a month ago. I had no x-rays taken and no treatment plan. They still aren’t right and I’m still not happy. I am quite shy and to be honest I feel really embarrassed to go to a new dentist and explain that I have been had over on a groupon. He will think I am a fool. Is there anyone with more confidence than me that has considered contacting Watchdog? I think if they researched it they would find enough people to make a compelling program/case. I have even been stopped by other worried paitients coming out the door of his surgery wanting to talk to me about whats going on!!
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Comment 28 comments on this review show all

  • 2boots, 21 May 2012:

    Thats very interesting I wish I would of been stopped by patients coming out of the surgery I would of definitely taken their details…….No matter if we can gather enough evidence we will surely have a case……and all those who are not happy or have greivence will surely be reimbursed or we can stop his malpractice, please let us all stay in contact and gather more evidence…………

    Watch dog could well be our next step……..

  • claricepip, 21 May 2012:

    Guys have you contacted groupon. Did you get that satifasiction questionnaires a few days ago. I filled it in okay and had a refund within hours. No way should we be ripped off!

  • SarahBentley123, 21 May 2012:

    Hello claricepip, how did you manage that? Groupon havent got back to me yet, I would want a refund but treatment has started so how is this possible? I am so unhappy with my treatment it is affecting my everyday life. Can we please come together and do something about it. We are definately stronger together, I am sure we can reach a fruitful outcome.

  • 24twinkle, 22 May 2012:

    I knew I was not the only one who has suffered at the hands of Dr Etok. I wish I had never started as my teeth are much worse after a couple of months of treatment. He is not very friendly and I do not want to go back to him. Groupon sent me a questionnaire, I filled it in but have not heard anything back yet. What’s our next step?

  • SarahBentley123, 22 May 2012:

    Dear all,

    Please do email Groupon about this serious matter, but know that Groupon have already escalated the matter to their partner managers, who talk to the partner business on their behalf. The partner managers will investigate the situation, and they will email with new information. Groupon have been quite good communication wise.

  • 2boots, 22 May 2012:

    Hi, Please read my comments and get back to me, we will sort your problem if we take action……

  • toothache2012, 22 May 2012:

    Hello All

    I am currently penning a really long reply to you all, hope its not to dull. I wanted to go back through all my correspondance so I could be clear in mind of what happened.
    Can I suggest we set up a forum outside of here? I came across something yesterday which suggests to me that he does trawl the internet and is not afraid to have page take-down orders issued/sue for libellous comments.
    Just think we need to be a little careful here.

  • 2boots, 22 May 2012:

    I will look forward to your comments

  • nameuser1234, 20 October 2012:

    Is there a forum I can join?

  • daisypops, 14 February 2013:

    You are not a patient of Etok’s. Many months ago (name removed) emailed Etok’s patients in a bulk email and forgot to conceal the email addresses. If you were on that patient list, you would know what is going on behind the scences and you don’t because you are Etok’s puppet

  • toothache2012, 19 February 2013:

    daisypops no idea who u are but i assure i was….. i am unsure why these reviews appear to attract so many people who throw accusations all over the place!

  • toothache2012, 19 February 2013:

    hi goofyteeth, and sorry to daisy pops….
    I misunderstood who the comment was aimed at due to the deletions!
    I have been thinking, is it worth me approaching groupon for some money back even tho i have had the brace off for sometime. I didnt receive the scale and polish and I still feel ripped off and like i was treated appallingly, especially now he has been suspended. Has anyone else on here received a refund in the same circumstances?

  • claricepip, 20 February 2013:

    Yes contact groupon!!!!!!!!!! I did and got a refund the same day!

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

  • amanda_please, 28 February 2013:

    I contacts groupon yesterday and they said that I will get my refund in 7-10 days. Give them a ring.

  • toothache2012, 6 March 2013:

    Thanks for your advice everyone. Groupon will be refunding back to my card the £975 – they are still debating on the £300 on top I paid.

    I’d advise everyone to do the same !

  • melea, 12 March 2013:

    He never sent me for Xrays

  • melea, 12 March 2013:

    To toothache. I have complained to Watchdog. They work on sensationalism and the more people who complain the more likely they are to investigate. They need numbers so please register your complaint.

  • 24twinkle, 12 March 2013:

    I have also been ‘had’ at the hands of Richard Etok, why don’t we all complain back to Groupon, they need to take some responsibility for this situation, surely they should be vetting the so called deals they sell, especially when it comes to dentistry or similar. Lets face it we are not talking about haircuts or facials!!
    Do you have the details to complain to Watchdog, if so can you send.

  • melea, 12 March 2013:

    Each person has to complain to Watchdog separately. You have to tell them what happened to YOU. If they keep getting complaints they will start to investigate. It is the numbers game.

  • toothache2012, 14 March 2013:

    Ok – how many people have complained to watchdog? be an interesting to have a show of hands on here? :)

    I got my initial payment back but I haven’t heard about the further money I paid yet as they cant contact his company…..

  • melea, 15 March 2013:

    I think this would be a good idea. I am going to contact Watchdog again. I am still waiting for IRWIN MITCHELL to see if they will take up the case against Dr Etok. They are in contact with me and are working on it. if anyone still wants to contact them please do so as it will help.

  • goofyteeth, 16 March 2013:

    I contacted Watchdog – but no response. Groupon had this to say about my request for the extra money to be repaid

    “My name is Adam and I am the Groupon Customer Service Manager, your query has been forwarded to myself to provide a response.

    May I start by apologising for any inconvenience caused by this deal. I can confirm that a full cash refund has been processed for your voucher and the funds should have reached your account.

    In regards to any monies paid directly to Behind Your Smile, Groupon will not be reimbursing these monies. I would like to make you aware that in purchasing a Groupon voucher you are purchasing a voucher only; and not the goods or service. I would like to refer you to section 4.8 of our terms and conditions, a link to which can be found below:

    http://www.groupon.co.uk/terms_and_conditions

    In using the Groupon website you also agree to all of the terms and conditions, as such we are unable to comply with your request for additional monetary compensation. I would recommend that you continue pursuing this matter directly with Behind Your Smile.

    I am sorry that we are unable to be of any further assistance in this matter. If there is anything else I can help you with, please don’t hesitate to let me know.

    Kind regards,

    Adam Lindsey
    Groupon Customer Service Manager "

    My credit card company said the same; that I had bought a voucher that could’ve been spent on anything and that I had not bought a service. I don’t agree with this as it was a voucher for a specific service and their terms also say "What is being offered for sale is a Groupon (i.e. a credit voucher) for a product or service as described in the deal " I’m considering testing this stance by bring a claim in court for breach of contract, this would be for a small amount of money and would almost certainly be allocated to the small claims track where the defendants Groupon and credit card co would not be able to claim legal costs if I lost the claim.

  • toothyache, 23 March 2013:

    This was what Groupon said to me:

    Thanks for getting in touch.

    First and foremost please accept my apologies for the way your query has been handled, this is not the standard of service we strive to provide our customers and the length of time your query has been ongoing is unacceptable.

    At this stage I can not process a refund for at this stage, we need confirmation from the partner. As for the extra monies that you paid, our partner business will need to refund you directly as the funds were paid to them.

    Your query is now placed in my pending queue for an update from Partner management.

    Once I know the outcome of this, I will be back in contact. I understand your patience has been tested, I will do my best to accelerate the process.

    Once again, thank you for your continued understanding and patience.

    Kind regards,

    Rudo M

    Then my follow-up email was this:

    I have consulted with my Team Leader, and due to the circumstances that led to your request we are happy to offer a full refund to your method of payment.

    I have now cancelled your Groupons for Behind Your Smile and refunded the amount of £995 back to your method of payment. Our partner business has already been informed that this Groupon is no longer valid. Please allow up to 10 working days for the payment to clear back to your account.

    Let me know if there is anything else I can do to help.

    Kind regards,

    Travis P.

  • toothyache, 23 March 2013:

    I also contacted Watchdog – twice! Heard nothing back.

    Another option in ‘Which’ (they provide consumer protection and quite often follow stories like this. )

    Anyone else want to try this?
    http://www.which.co.uk/about-which/contact-us/?intcmp=HPG...

  • melea, 25 March 2013:

    Have contacted Which again.

  • melea, 25 March 2013:

    Please could everybody try and support the actions toothyache and myself are doing. We seem to be fighting a two handed battle when everyone wold like to retrieve their monies

  • goofyteeth, 25 March 2013:

    I’ve contacted Which for information and Watchdog and Guardian money about the group aspects of this to try and get them to run an item on it, none have asked for further info with a view to running a story on it. I think the public should be made aware that cosmetic dentists are not orthodontists, that money paid outside of Groupon deals does not have the same level of protection as money paid directly to Groupon and that they should be particularly wary of service providers asking for payment by BACS, cash or cheques who do not have the facilities to accept Credit/debit card payments with the protection that comes with those methods of payment, ie chargeback and s75 Consumer Credit Act shared liability rules. I’m surprised that none are interested in running this story yet.

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amanda_pl...
London
1 review
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 27 February 2013
I had my brace fitted in August 2011 after using the groupon deal, I had my last appointment late last year when he told me my treatment was now finished, but could come back in the new year for a check up, my teeth are still not straight and I have have part of the fixed brace stuck on my teeth.  My brace broke a few time and when he did remove it, (which i think was too soon) he told me a date to go and pick up my alignment which i had to pay £150 for.  When I went to collect it a young dental nurse brought it down to me, I asked her when and how long do I wear it for, do I make another appointment and if so for how long, all of which she replied saying I dont know.  It was so tight when I wore it and in my opinion didnt fit properly as it didnt cover all my teeth.  I made another appointment but he seemed more interested in straightning a tooth that didnt bother me half as much as the one I kept asking about which he said he will look at at my next appointment.  This never got sorted,  I have had about 4 retainers and am not happy with the outcome, my teeth are not much better then before I started this treatment.
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Comment 3 comments on this review show all

  • toothache2012, 28 February 2013:

    Hi all well after much thought I wrote groupon a long email detailing my woes dating back to late 2011 saying that I was treated appallingly and requesting a refund. Though I no longer have the brace on I outlined my sketchy treatment and explained that I didn’t receive my scale and polish so therefore the deal is not complete and he is no longer contactable.
    This was last week, I received an acknowledgement then nothing. I chased it yesterday and was told an investigation had been launched and that they would notify me of the outcome/resolution.
    My question is given they know the treatment was awful due to the number of complaints and his suspension why the investigation? surely a precedent is set given the number of refunds given- in short why the delay?
    looking back at my email, it is a lengthy list of complaints but there was far more issues that I simply forgot to add in.
    If anyone who has got an refund from groupon could contact me it would be really helpful. could do with some advice.
    many thanks

  • amanda_please, 28 February 2013:

    Ring Groupon, I did yesterday and they are going to give me a refund.

  • jaykt, 2 March 2013:

    I got a refund through Groupon. I emailed them of my complaint -shoddy treatment during brace mould and not being able to book appointment for fitting, and gave a link to these complaints saying I wasn’t willing to risk going through with the procedure. No questions asked, Groupon refunded my money. I hope you get your money back as your treatment sounds awful. FYI I went to my normal dentist and I’m currently wearing my brace, over the last 6 months my dentist ensured I had X-rays, photos, check ups every 5 weeks to check teeth were moving correctly, change of wire to ensure movement etc. basically a thorough procedure which is needed and is not offered by etok. My teeth are straight and due to have brace off soon.

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User photo: abi10
abi10
London
1 review
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 27 February 2013
I also had a dreadful experience with Dr Richard Etok, he has left my teeth worse than when I met him. I only wish I had seen this review first! I managed to get my money back also but am left with wonky teeth, marks on them and pain! Now I will have to go through the whole process again to sort them out but it has made me very wary now and don’t want to be conned again :(
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daisypops
Guildford
2 reviews
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 21 February 2013
Hi All,

As you know, I had atrocious treatment from Dr Richard Etok, he was very unprofessional with me and has ruined my teeth. My bite got so bad that I started having headaches and grinding my teeth at night. I have now been to see a dentist that melea suggested and things are getting better.

Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him.
Bravo!


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Comment 8 comments on this review show all

  • melea, 26 February 2013:

    So glad you have found Dr Hennerby to be useful and he seems to be a very good orthodontist. I am also redoing my teeth with him.

  • abi10, 27 February 2013:

    I also had a dreadful experience with Dr Richard Etok, he has left my teeth worse than when I met him. I only wish I had seen this review first! I managed to get my money back also but am left with wonky teeth, marks on them and pain! Now I will have to go through the whole process again to sort them out but it has made me very wary now and don’t want to be conned again :(

  • charliebesty, 27 February 2013:

    Hi daisypops,

    I too paid by bank transfer and have now been left midway through treatment. How did you get your money back as I rang the police (101 number) and they said I had to seek a fixed fee solicitor and said it wasn’t a fraud case. So I was wondering what you did and who you spoke to to get your money back? Any information would be greatly appreciated.

  • goofyteeth, 6 March 2013:

    I think fraud is stretching the imagination a bit but well done to daisypops for creative thinking if she gets to keep the refunded money, as far as I know the banks should always refund immediately once a fraud allegation is made and then investigate later, I’d be too worried that the money would be given back to me by the bank only to be taken back at a later date if the bank does not agree that this amounts to fraud. I never thought to ask Groupon for the extra money that I paid by bank transfer, that will be my next step.

  • daisypops, 10 March 2013:

    It is fraud when a dentist intentionally shafts a patient.

    Fraud:- In criminal law, a fraud is an intentional deception made for personal gain.

    He decieved patients that he was trained and competent to carry out the orthodontic procedure. I think we have established that he isn’t competent.

  • goofyteeth, 10 March 2013:

    Hi, its my personal opinion that Dr E was greedy; he cut corners to save money and maximise his profit, took no xrays, rushed appointments, took on far too many patients for the time he had available etc but I think he stupidly believed that he could improve all our teeth/smiles when he took us on and that it was only when the problems started that he would really have known that he was not competent to make a reasonable job of it. As much as I’m upset about what he has done I don’t believe he set out to take our money knowing or believing that he would mess our teeth up so much so my personal opinion is that he was incompetent with the braces and was negligent but didn’t set out to defraud us. If I was in the 2nd round of Groupon customers or had found the deal with KGB deals etc after the problems had started I might think it was fraud, I guess all of our experiences are slightly different but I can’t get my extra money back by making an allegation of fraud.

  • goofyteeth, 10 March 2013:

    For anyone thinking of making an allegation of fraud they’d need to act quickly, it says “Regardless of the type of electronic payment you enjoy the same level of protection. This means you would expect an immediate refund if you are an innocent victim of fraud. Your claim needs to be made within the 13 months of fraudulent transaction leaving your account” on the website http://www.payyourway.org.uk/payments-explained/bacs/
    If that’s correct I’d been out of time anyway.

  • melea, 25 April 2013:

    Did anyone get their money back if they paid by cheque. Melea

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User photo: goofyteeth
goofyteeth
London
2 reviews
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 20 February 2013
This company didn't produce its annual accounts and on 2nd October 2012 the First notification of strike-off action was published in the London Gazette. Usually this would result in a strike-off if the company doesn't respond and file the accounts promptly.

If I understand it properly a creditor, for example HMRC for tax debts etc, can object to the striking off, also a company can't be struck off if legal action is already in process against the company. The company records show a notification on 10/11/12 that a compulsory strike off has been suspended.

10 Nov 2012
Form: DISS16(SOAS) - Compulsory strike off suspended
COMPULSORY STRIKE OFF SUSPENDED (DISS16(SOAS))

I'm wondering if Groupon is taking legal action against the company.

If anybody wants to try and bring a legal action against a company that has already been struck off it seems that they have to apply to have it restored to the register so its probably a good thing that the company has not been struck off, although I don't suppose there's any assets to make a legal action by the ripped of customers worthwhile - I think its share capital is shown as £10

If Behind your smile had any liability insurance for personal injury then a legal action would be worthwhile if the insurers would step in and pay any judgment debt not met by Behind your Smile but it doesn't seem as though anybody has obtained any details of any liability insurance by the company or held personally by Dr Etok yet.

There's an interesting article about how HMRC often fails to chase up tax owed by companies that are struck off within 2 years of formation http://www.accountingweb.co.uk/topic/tax/struck-companies-dodge-16bn-year/486630

Richard Etok has already been made bankrupt in the past for debts to HMRC so it makes you wonder if any taxes were paid by Behind Your Smile

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Comment 1 comment on this review

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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kristanreed
Brighton
1 review
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 7 January 2013
Another Dr Etok victim here, and everything I've gone through echoes what the commenters below have said. Making appointments was difficult (only worked one day a week), and the problems with the STB brace itself were regular and painful. Dr Etok was unreliable, and rushed things through, and mislead me on the time it would take - he also, regretfully, persuaded me to pay another £2250 on top of the £950 Groupon deal, so I guess that's the biggest waste of money ever. Avoid this man at all costs.
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Comment 5 comments on this review show all

  • toothyache, 8 January 2013:

    So sorry to hear this! It’s very easy to part with money when you’re already halfway through a treatment and you put your trust in someone – especially a dentist!!. I nearly parted with extra money too!

    I’ve written a comment to one of the other reviews, that might help you get your money back (cosumer credit act 74). Definitely contact Groupon too, I’m sure they will hold legal obligations.

    Good luck!

  • kristanreed, 9 January 2013:

    Thanks! Groupon is, so far, doing its bit and providing a refund.

  • melea, 9 January 2013:

    It is now the 9th January 2013 and I started my treatment in November 2011.
    My appointment tomorrow does not exist as have just received and email to say he has been suspended. I did not go through Groupon and paid with a cheque as he said he didn’t take cards. So I have lost £1620 and still need treatment. Just like everyone he started off with brackets which kept falling off and wires sticking into your mouth. He has now given me 5 AOA Aligners. I am on my fifth and need to find another orthodontist (which is proving difficult). Can anyone let me know about a sympathetic one as it is proving difficult. Live in London. Thanks in advance for anyone’s help

  • shinki, 19 January 2013:

    Have you tried getting your money back from Groupon, they have been really good at refunding mine, I know it’s only a fraction of what you’ve spent but it helps. I am an additional £300 out of pocket, had to spend it having the braces removed and my teeth cleaned. I asked Groupon for the liquidators details address but they don’t have them. I also asked the BDA but they aren’t allowed to give them out. So I don’t think I’ll be able to get that back.

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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User photo: grrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
grrrrrrrr...
London
1 review
Offensive content?
1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 3 January 2013
I actually can't believe what I'm reading but am equally relieved that it is not just me that has had such a bad experience. I won't go into too much detail but have been treated since August 2011, have had 5 different braces of 3 different types and at one point had a gap in my teeth that measured at about 7mm wide!!! (the gap never existed before!)  My teeth are still not completed and now I'm reading this I don't even want to go back to him, even if he does eventually respond to my texts! I'm really not an demanding or confrontational person and this has definitely not gone in my favour in this experience - despite doubts, anxieties and frustration that moved me to tears at times I never once told him I was unhappy partly because I thought I was just being dramatic and that I should just trust him as the professional and also because I am really shy with things like that. His ability and ethics as a medical professional are hugely questionable and I'm just glad I came across this site. I will be contacting Groupon right away.

My one star rating is for one of his dental nurses who I thought was very professional, friendly and good at her job.
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Comment 2 comments on this review

  • toothache2012, 19 February 2013:

    hi there!

    Just wondering if you ever had success getting your money back from groupon?
    I am in the same boat and wondering if this is a battle I want to begin.

    thanks

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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abigailyoung
London
1 review
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 1 January 2013
'BEHIND YOUR FROWN' This is my story, long but worth a read. If I could give this 'dentist' zero stars, then I would. It seems he really does want to make a bit of money on the side here and there by putting up offers on groupon every couple of months, without giving a thought of how his customers are feeling, and instead taking advantage of their insecurities surrounding their teeth. It saddens me to write this because I put my trust in this man. Naturally you put trust in people of this type of profession. I purchased his Groupon offer in February 2012 and spent additional money travelling cross country to his surgery located at 86 Harley Street. I saw slight improvement to my teeth but I felt appointments were rushed along, he would chat to his nurse (a different nurse everytime) about unrelated topics which should have been discussed when I wasn't present and sometimes he appeared to be slightly rude/arrogant and didnt seem to be bothered about fixing some complaints I had about my braces but I brushed this aside as I was going to or hoping to get better teeth from my discounted Groupon deal. The last time I had an appointment was a week before Christmas 2012 when he informed me he would send me my retainer and to make an appointment in the new year, this appointment was at 1 Harley Street. he likes to move around, and he knows that as long as he has a Harley Street address, people will put more trust in him. He removed the glue from the back of my teeth (which had helped keep the braces in place) and left a blob of glue on the front. A few days ago, I went on his 'Behind Your Smile' website and it was no longer there. By the way, this is the only way to make an appointment through an online booking system and could only see him on Fridays and Saturdays (someone else wrote that he was working from Kings Street too) No receptionist takes calls, I initially found this quite alarming. So I go to book an appointment, the website had been completely removed. I contacted him to inform him and to ask whats happening and I did not get a response. So I'm sitting there with glue still stuck to my teeth and my teeth still not being to my satisfaction AND awaiting my retainer whilst this man is not replying to messages and his website taken off completely. After doing abit of research and stumbling on the reviews on this site, I immediately called Groupon, they told me his company had gone into liquidation. Great! Explains my previous comment about him wanting to make a bit of money, then fleeing. I read on a website that he went to court on 18th December and was suspended but this is not a permanent thing and this man will be back on Groupon under probably another company operating from another building on Harley Street. He has absolutely NO consideration for the time and money spent by innocent people who just want to feel more confident about their teeth this is all we wanted and this man clearly took advantage of this. After calling groupon, I received a full refund from them. Groupon, however much I am appreciate of my refund, the companies on there, not all suffer badly from sales, but alot do or it is it gives ungenuine people a platform to make money without the expertise to give customer satisfaction. So please be wary of some services on Groupon to save you trouble down the line. And most of all, be very wary of this man who calls himself a dentist because his intentions very much differ from the faith and trust we initially put in this man who calls himself a dentist.
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  • shinki, 6 January 2013:

    Thank you for finding out that he has been suspended, that’s great. Less good is that he’s gone into liquidation as Groupon are currently trying obtain a refund for me from him. My treatment was also unsuccessful and unfinished and I’ve had to go private to have all the glue he put on my teeth for the braces removed and teeth x-rayed. Can you believe Richard (or Dick as my boyfriend likes to call him!) didn’t even do an x-ray before fitting braces! There is damage to the teeth enamel from the braces and glue. This cost me £300 added to the £400 Richard charged for an extra brace, that also did nothing and the £1000 paid via Groupon I am £1700 out of pocket with no change to my teeth. I only hope Groupon will refund the customers out of goodwill if they can’t get it from him, which seems unlikely if he’s in liquidation. There will be many more complaints now to Groupon (it’s not like being disappointed with a £30 restaurant deal, it’s a huge amount of money and affects us personally because it’s our teeth/smile/confidence). Only a small fraction of dissatisfied customers will have come across this page and bothered to write on it. I really hope we can all get our money back, we’ve been completely misled and most of us have experienced great upset in his hands. I hope he doesn’t get his license back.

  • toothyache, 8 January 2013:

    Really sorry to read the other reviews. I am glad, however, to read he has ceased to practice fitting braces, because he very clearly was not an Orthodontist.
    For extra money you paid to Richard Etok, you might be able to get back under the consumer credit act 74 (if you paid any of the money on credit card)
    You can read about it here:
    http://www.which.co.uk/consumer-rights/sale-of-goods/your...
    I once got everything back from my credit card company that I paid to a Bathroom Company that went bankrupt, and very quickly too (around £2000). Send as much detail/documents to them as possible. There are template letters in the above link.

    I’m pretty sure (although not certain) Groupon didn’t get the money from R.Etok for all the refunds they’ve given.
    Firstly, Groupon will have taken a chunk of the money for each Richard Etok deal they sold (this can be a very large percentage, 80% in some cases but I don’t know what contract they had with Etok) so they will have automatically had a certain ‘reserve’ for refunds.
    Before I got my refund from Groupon, they kept talking about waiting to hear from a ‘partner business’. I’m not sure if they were referring to Etok, but the length of time it took to get a refund, the chances are high – they never managed to hear back from the ‘partner business’ but had kept me waiting so long just refunded me.

    I notice he’s opened up a face and skin clinic now http://thelondonfaceandskinclinic.com/about.html
    Is this really a man who is bankrupt? I hope others reading about the practice of this man come across these reviews first! Beware Richard Etok!

    Good luck all getting your money back.

  • goofyteeth, 10 January 2013:

    Seems he also has his own webpage too http://www.richardetok.com/

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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shinki
London
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 8 December 2012

I am so glad I found this website. I can't believe Groupon have sold one of their most expensive deals ever for this man, the worst thing is I've seen him on there at least twice! My experience of this man has been a nightmare. I will be reporting him but I think he's a member of the American Dental Association not BDA, which should have set alarm bells ringing but on the other hand I don’t expect Groupon to be dealing with someone who hasn’t been verified. My experience has been the same as the other writers. He was soooo rude and unprofessional and impossible to contact. This is not even mentioning the treatment. First he tried a behind the teeth brace and put so much glue on there none of my teeth could move and I got gum disease, I’ve never had any problems, not even a filing! He eventually removed this and got me a removable brace, which was enormous and sent me a bill for £400 yet he hadn't mentioned this extra cost before, he put enormous pieces of glue on my teeth to hold it in place, they fell off, the brace didn't move my teeth at all. All appointments were rough and rushed, he ignored me and talked to his nurse about his golf, mother etc and shouted at her several times too. Therefore I have paid for nothing except to be given gum disease, shouted at etc. I have tried contacting him to have my teeth cleaned but he doesn’t respond and now after reading this page I have no choice but to have my teeth cleaned by another dentist, I have found one and it's going to cost me a further £250. This whole process has taken a year and a half and he told me my teeth would be fixed in 6-8 weeks! Please go nowhere near this man, he can't actually be qualified. Imagine that he's operating in Harley Street too, though I don't even know where now as he moved without telling me once and when I eventually found him, it took me half an hour to get someone to open the door! Keep away, he’s really not the man behind the smile as he calls himself, it’s nothing but stress and upset.





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  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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mmmm1989
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 28 October 2012
I have read all of these horrible reviews and cant believe I didnt think to look for them before. I went to Dr Etok in Feburary time for the Lingual 6 braces, I had trouble with them from the start. The metal wire kept coming away from my tooth so had to return to the practice on 2 or 3 occassions, luckily I was quite pushy and managed to see him by telling him when I would turn up! So I didnt have to wait as long as some people. I did finish the treatment and dont get me wrong the final look of my teeth has improved, however I had to pay extra to have my teeth filed which for the price he did very little and he was supposed to take xrays but never did, also I never recieved a scale and polish as I was supposed to in the offer. The thing that I really noticed was how unprofessional he and his practice was! If I emailed the surgery he was answer personally which I thought was very odd, and when I emailed and got no response I would continue to email until he would reply, in his responses he came across as being very annoyed and on one occassion told me about his mother dying which of course I felt bad for but as a professional dentist I didnt see why he would tell his patiants this infomation as its very personal. Now 2-3 months after my treatment has finished and the plastic retainer I recieved has broken, which is ridiculous! They are supposed to last for years not months, yet his response is that it will cost me a futher £175 to replace which I dont feel happy to pay to him after the past treatment. I have asked a few times now for the information of the company that he uses to make these retainers so that I can make a complaint to them but he seems very reluctant to tell me, so fingers crossed.
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  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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Jaws123
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 21 October 2012
He cannot be allowed to continue 'treatment'.
I also have been to see Mr Etok for treatment for the past 7 months. After 7months of guesswork on his part he decided to cease all contact.
My advice is to contact Groupon ASAP - they were very responsive to a complaints e-mail that I sent them and I'm now waiting for a full refund which they've assured me will arrive.
I wonder - has anyone else made a payment direct to Etok? I am now attempting to retrieve this and any help would be greatly appreciated.
I wonder also if anyone else has taken this further? I'm contacting the Dental Complaints Service tomorrow - I would encourage all to do the same and hopefully if there are many of us, action may be taken!  He cannot be allowed to carry on practising and I feel very strongly about this as I'm sure a lot of you do!
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  • goofyteeth, 21 October 2012:

    You should really complain to the GDC too as that is about fitness to practice rather than compensation. Dr Etok is not on the GDC register as an orthodontist so from what I understand he doesn’t have that specialist skill (he’s registered as a dentist), however from what I’ve read it seems that dentists are allowed to do short courses and then practice “cosmetic dentistry” so long as they don’t try to pass themselves off as orthodontists. The Dental complaints service can help you get compensation of up to the amount you paid I think, however if he’s made matters worse and won’t compensate you I presume you would need to make a claim in the county court

  • julesbornshin, 23 October 2012:

    iI went to see Richard Etok with a groupon voucher for a consultation,scale and polish and being Harley Street i thought this must be a good reputable Dentist. I got there and the nurse was sitting behind a desk and he told me all the bad things about my teeth and that I would need to spend a lot of money on my Teeth. I know for a fact that my teeth are very good and have since been to another Dentist and told her about this man! Also, the appointment was for only 20 mins and that can’t be right for a Consultatation,scale and polish – the “cowboy” dentist just hires his room at Harley Street to show he is professional and people would go to him. Now that I have read the reviews, I am going to take it up with Groupon.
    Today, I think i have seen this same Dentist do implants for £999 60% off so I hate to think what these people’s implants will be like. He needs to be struck off the Dental Association if he is a member. Fortunately, I had to pay him one visit but feel sorry for the other people who he is treating!!!

  • Karma74, 26 October 2012:

    Kayleigh Parker

    Casework Support Officer

    Fitness To Practise
    COMPLAIN TO THE GDC

    Telephone: +44 (0)20 7009 2736

    Web: www.gdc-uk.org

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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nameuser1234
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 20 October 2012
Help! I have read all of these reviews and I feel so sorry for everyone who has gone through the same terrible experience as me. But I think we should take matters into our own hands and contact watchdog. This man cannot be allowed to run around pretending he's an orthodontist, humiliating and putting his clinets at risk. I'm so shocked I've only just seen this page now, but I knew I couldn't be the only one. As regards to getting a refund I would extremely appriecate any advice on contacting groupon and how I should go about it. I regret the day I bought this sort of treatment over the interent. That man has put me through so much stress and unhappiness, and now even when I get the brace removed where will that leave my teeth? He has made one canine shorter on one side than it is the other. He has infact made my smile WORSE than when I went in there. Please could someone respond to me, I'm dying to sort this out, it has been dragging on longer than a year now. Thank you.
And for others reading this- STAY AWAY FROM 'DR.' RICHARD ETOK. If he even is a doctor....which I find hard to believe now.
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  • goofyteeth, 21 October 2012:

    As far as I know he isn’t pretending to be an orthodontist, like me you seem to have just assumed that he is an orthodontist. He is registered on the GDC as a dentist but doesn’t seem to be on their orthodontic register. From what I’ve read it seems dentists are allowed to do cosmetic work so long as they don’t try to pass themselves off as orthodontists when they don’t have those extra skills. I think orthodontic training takes years but it seems to take a matter of days for the courses for dentists on how to fit invisible braces – there is clearly a massive difference in skill levels which I didn’t appreciate at the start of this sad traumatic process

  • JonBrown11, 30 October 2012:

    Hello I had had the same experience. Has anybody contacted Watchdog? He still practises at Chelsea Dental Lounge, 110-112 Kings Road, Chelsea, LONDON, SW3 4TY

  • goofyteeth, 9 November 2012:

    I’ve had another look at the Behind your smile website and there’s no wonder we both assumed Dr Etok is an orthodontist as he seems to list orthodontic procedures that he is a specialist in. If he isn’t on the GDC register as a specialist I don’t think he is meant to make these claims.

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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Wimbledon...
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3 stars for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 18 October 2012
I'm sad to hear about everyone else's experiences!

I had an Inman Aligner fitted in March 2012 to correct my slightly over-crowded lower teeth. I'm actually happy to say that the treatment did work. I did have problems with the aligner initially and had to get it re-fitted but I was able to get a last-minute appointment within a week. However, I think at the end the mould for the retainer was taken too early (something Dr Etok should have realised) - I then found that my teeth straightened that bit more while waiting for the fixed retainer to arrive and so had to get another one done - however this one got lost and I am still waiting after 2 months!

All in all - I've wanted this done for years but it was just too expensive. Yes the appointments were short and rushed and at times it was difficult to get an appointment, but overall it was a job done for less than half what I would have paid elsewhere so I'm happy. Perhaps the experience is better with the Inman Aligner than the lingual braces with him? I was considering getting my upper teeth corrected with the lingual braces but think I will avoid now!

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  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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anon_111
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 1 October 2012
So glad to hear it's not just me! I'm also trying to resolve this and hope I've made some progress. Would really like to help others to get this sorted or to group together to take this forward. I have the email that lucyjane refers to above and I do think it would be worth finding out who else was affected. You mentioned that you have been communicating on a more private forum - do let me know how I can get in touch!
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  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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toothyache
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 2 August 2012
My experience with Richard Etok was also atrocious. 

To cut a long story short, I had the lingual brace fitted incorrectly by Richard Etok - I therefore kept having to go back to his surgery (whenever I could actually make an appointment - usually 3 weeks to be able to book something) The first time he had even changed offices without telling me and I ended up at the wrong place - there was no apology! 

Nearly one year later (he told me it would be 6 months max), the results are bad, and I am very down about it all (one of my front teeth is longer than the other) He tried to explain to me that this was a result of teeth grinding, but you didn't have to be a dentist to see the roots were now misaligned. He told me I'd have to pay extra if I wanted to have them straight (by using a clear retainer) and even then he wasn't even sure whether this would rectify the problem. He took a photo with his iphone and told me he'd contact the laboratory and get back to me that week (I have no idea how on earth a laboratory could make an informed decision based on a photo from his iphone, and furthermore, I thought that he was the dentist). He never did get back to me (surprise surprise) and I didn't trust him to remove the brace anyway. 

I got an orthodontist to remove the brace and he was disgusted with the result. The bite blocks R.Etok put on my teeth were so big and were on there for so long, that they have moved my teeth and have affected my bite. The front teeth are different levels and crooked. 

There was no treatment plan, no communication and I feel let down. I have contacted Groupon but not heard back yet. I feel while they are not responsible for R.Etok's dreadful work, they should be held responsible for the lack of everything else I was promised in the deal. 

I hope others read this and avoid this man. What I initially believed to be a relaxed approach from him, was in fact a dismissive and apathetic one. 
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  • 2boots, 7 August 2012:

    I am having similar problems I am going to make a last visit because yet again my brace has disconnected I will give it a few more weeks and have it removed. My teeth have not improved I would actually say they have got worse. How is he allowed to get away with it and after all the complaints why do Groupon continue to sell his product. I will investigate further….. Surely there are codes of practice both Groupon and Dr Etok should follow. There has been so many complaints is there a case for Watch Dog? Or is he relying on the fact that his patients are all too embarrassed to report him? Does he treat his other patients like this in his other practice in Chelsea non Groupon patients I doubt it as they would have the financial facility to take legal action due to the fact they don’t require Groupon discount vouchers. I personally think that both Groupon and Dr Etok have a case to answer

  • goofyteeth, 7 August 2012:

    If any potential Groupon customers read these reviews then surely they’d never go ahead with the deal. The initial advert created the impression that treatment would be quick with minimal visits needed to the clinic. Dr Etok never gave any estimate of the number of visits needed before treatment started (although did give a time estimate which has now been tripled). When you factor in the cost of travel and time taken, especially wasted time visiting for when braces/retainer have not been returned from the lab in time for the appt then this is all your costs adding up. Factor in the pain and distress if it all goes wrong, more visits to correct his mistakes, the prospect of paying even more to get the results corrected elsewhere and anybody with an ounce of common sense would find a local orthodontist with a good reputation and go there instead. From my experience the Groupon deal is a con as Groupon customers are not being given the service described for a fraction of the full price – they are being given a different service, limited days available for appts, different contact details and different booking system to regular customers. From the comments on this site there seem to be a lot of unhappy customers. I think both Groupon and Dr Etok have a lot to answer for.

  • toothyache, 7 August 2012:

    I think he only offered this through Groupon a year ago. As far as i’m aware he hasn’t run a similar deal, and I hope Groupon wouldn’t let him either after all these reviews and complaints.

    The Orthodontist I spoke to subsequently said it was sad how dentists could call themselves Orthodontists – R.Etok probably just went on a few courses and then decided he was qualified enough to fit braces. I don’t think there’s anything illegal about this, sadly. As far as i’m concerned he should only be practicing as a regular dentist. The appointment I’ve now had with an experienced Orthodontist took extensive moulds, bite impressions, photos and X-rays – everything that should have been done by R.Etok. He was just after the money.

    Groupon have failed by allowing him to take on so many patients (us) under the deal when essentially he is a ‘one man team’ that could NO WAY support us all and give us the adequate treatment we paid for!!.

  • goofyteeth, 7 August 2012:

    I think the deal was repeated but Groupon may not have had complaints at that stage, most people are trusting and would probably have given Dr Etok the benefit of the doubt when their problems started. Until I saw the reviews on this site I just thought I had been extremely unlucky, now I know better and several of the other complaints are identical to my experience. It is also very difficult to complain about somebody who you are expecting a service from. I think the customers who have had the best redress have been those with the confidence to complain very quickly, have either not gone ahead and had the brace fitted or had it removed quickly, they seem to have had refunds. I was quoted around £2,000 for treatment elsewhere before going to Dr Etok for around £1000, now the quote elsewhere is £3,000. Buyer beware

  • onpoint, 13 August 2012:

    My experience sounds similar to yours, the brace has had no effect and turns out wasn’t suitable in the first place so should never have been fitted… Have you heard back from Groupon yet? I’ve complained and they’ve offered to credit my account with £20.00 credit as a good will gesture – not much consolation having spent £1000 on the treatment…

  • 2boots, 13 August 2012:

    Wow! What an insult I have not tried as yet. I think you will find that some of the people
    Who were dissatisfied we’re able to get full refunds.What were the exact details surrounding
    Your case, how long we’re you receiving treatment? I use that word very loosely.

    Why did Groupon only refund you £20 when other people received much more?

  • onpoint, 13 August 2012:

    Yeah, I’ve noticed that some people have had full refunds so £20 credit is quite an insult. They’ve not given a reason as to why, but I’m yet to respond as only recieved their reply today.

    I did finish the treatment (10-11 weeks) although I wasn’t happy with the result but he insisted why teeth were “clinically straight” – I then had to wait two weeks for the retainer although he said to the assistant “it can be much quicker but costs too much!”

    I had the same general lack of service and communication that everyone seems to be mentioning and also the brace broke part way through and left me with my mouth & tongue getting sore from the wire hanging in my mouth – had to wait over a week to get that ‘fixed’ – he just cut the wire and didn’t replace the bracket, so I only had 5 brackets in place for the rest of the treatment.

    I could’ve probably put up with the poor service and communication (although shouldn’t have too) if the end result was there but my teeth are really no better which makes the whole thing very sour.

  • Karma74, 15 August 2012:

    It does not surprise me all the complaints that have been made. This is his personality. He is arrogant and has absolutely no respect for women. He is also very aggressive and violent. He beat a female up at her mother’s funeral.

    My advise is to escalate this matter as far as need be to get your money back and an adequate apology. He has been allowed to get away with poor treatment of people for far too long. If necesary report him to the British Dental Association (http://www.bda.org/)

  • lucyjane, 23 August 2012:

    If there are enough of us who complain and stick together we could have a case to take it to Watch Dog. We wouldnt normally put up with this service, so why should we on this occasion. I am still waiting to hear back from Groupon.
    From memory his Assistant Olivia send out an email to all their contacts it should have been Bcc, but it wasnt so all email addresses were shown to all. I dont have the email anymore, but if someone does then there is a way to commnicate to all those who had treatment in Oct/ Nov/Dec and we could club together!

  • fygt, 31 August 2012:

    I have tried to get in touch for the past two weeks but have been unable to reach his mobile or email – has anyone seen him recently? Reading the above comments makes me apprehensive about continuing the treatment…

  • toothyache, 16 October 2012:

    I’m really sorry to hear all the other stories and the fact some of you aren’t getting refunds.

    I had loads of photos of the broken brace and before and after pictures too. I also had emails clearly showing I had zero appointments due to lack of service from Richard Etok!. Groupon did take a very long time to refund me (over 6 weeks) but I eventually got it all back last month. If you have this sort of documentation then it might help?

    Frankly the number of complaints should be enough for Groupon to realise he is a cowboy dentist and a refund should be issued automatically! I really hope you get the money back.

    So for me now, I can’t bite my teeth together anymore so I don’t have much choice but to pay for corrective treatment – but by a qualified Orthodontist this time! (once I’ve saved up).

  • daisypops, 14 February 2013:

    Are you working for Dr Etok littlebird-203625?

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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User photo: jaykt
jaykt
2 reviews
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2 stars for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 22 May 2012
Hi, I have only been for a mould for my brace. The first appointment was fine and when i went back for the fitting, he told me the brace got lost when being delivered from the supplier. He took another mould just in case the previous order didnt arrive as he wanted to make sure i got my brace. He said it would be 2-3 weeks max and i would be contacted to come in for the fitting. it's been just over 3 weeks with no contact and have phoned and emailed a couple of times with no response. I guess patience is the key but after reading these reviews i'm getting quite worried! I will keep you updated on whether or not they call me in for the fitting.
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Comment 5 comments on this review show all

  • 2boots, 22 May 2012:

    Yes, Please do and watch out for any developements

  • jaykt, 30 May 2012:

    As predicted I still havent been contacted by Dr Etok and it’s been about 5 weeks and I decided i wasn’t going to waste any more of my time trying to get in contact. So due to the zero customer service and these reviews I contacted Groupon with a link to this page and asked for my money back. Groupon replied within 24 hrs telling me they were informing the partners of the company and would give me a full refund in 10 days.

  • 2boots, 7 June 2012:

    Hi Jaykt

    Please keep us informed as to any latest developements in your case as I would be very interested in the outcome?

    2boots

  • claricepip, 21 February 2013:

    Yes everyone contact groupon, get a refundQ!!!!!!

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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User photo: claricepip
claricepip
Coventry
1 review
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1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 21 May 2012
I have also had a terrible experience, I went to have my brace fitted on Sat and Richard Etok was impatient and rude to me.  This was after he sent me back to my own dentist 100 miles away for a scale and polish even though the Groupon deal said this was included? 

After having my mouth open for half an hour I accidentally swallowed and he raised his voice telling me he cannot dry my mouth if I keep closing it! Once I swallowed! He then ranted on how I take more time than his usual  patients and I was holding him up!

I was nervous as I could feel the wire touching my throat, not once did he tell me what he was doing, he just sighed  throughout the process like I was a big inconvenience in between chit chat with his colleage about his personal life.

He really upset me and I felt afraid so just told him to get the brace off and I want to go, I said you haven't even explained anything to me you have made me feel very uncomfortable. I left the dentist in tears and will not be returning. I will pay my own dentist to remove the remaining glue that is left.

I echo that Richard Etok is simply interested in getting money from his groupon customers and does not give a damn after that! I shall bve complaining to groupon, I have never been been spoken to by a dentist like that or made to feel so uncomfortable.
What a rude nasty man!!!!
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Comment 6 comments on this review show all

  • SarahBentley123, 22 May 2012:

    Sorry to hear this story, that is awful

  • goofyteeth, 12 July 2012:

    Hi, did your Groupon refund have conditions attached, eg that it was in full and final settlement of any claims you may make against Dr Etok for negligence? I’m in a situation where a minor problem turned into a nightmare experience and teeth which were fine before the treatment started are now crooked. Although a refund would be helpful to go towards putting things right elsewhere I’d want to be able to sue for any additional expenses caused. I’m also wondering if any of the other reviewers were persuaded to part with extra money direct to Dr Etok in addition to the money paid to Groupon.

    Thanks for sharing your experience

  • SarahBentley123, 14 July 2012:

    Your situation sounds terrible.

    I was unhappy with my experience and after hearing about several other stories I decided to get the brace removed 1.5months into treatment.

    The refund was in full and was handled with Groupon. You would have to contact the correct authorities to know your rights. I doubt Groupon will be able to help much

  • lucyjane, 24 July 2012:

    I also had a similar experience and feel I want to go down the refund route, was there a particular person in Groupon to speak to?? thanks

  • SarahBentley123, 22 August 2012:

    I hope you got your refund!
    I cannot believe this is still going on. I am happy to say my lingual brace was removed, I told him to remove it full stop! He insisted my teeth were coming along nicely, I just laughed at this comment. So happy now.

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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User photo: melea
melea
London
1 review
Offensive content?
1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 10 May 2012
I am now at the end of my tether.  I answered a Groupon add and then proceeded to go to the full extent of having my bottom teeth corrected because Dr Etok said it would take all my teeth to be corrected.  I started this treatment in December and have hardly improved as the clips keep coming off and I seem to spend my time running back and forth to his clinics. I am really stressed now as I have phoned, emailed and he never answers his mobile.  The wires keep cutting into my tongue and I cannot get hold of anyone to make an appointment.  He is running between three surgeries.  I feel sorry because his mother died but enough is enough.  A week has gone by with the wire cutting my tongue  and cannot get a response from any of the three surgeries.  A director of the Company Olivia Bilson puts on two hats one for 86 Harley street the dentistry  and one for the Face and skin Clinic 7 Harley street.  She acts as an appointments Secretary but also does not respond very quickly to emails.  An emergency number is needed as a wire digging into your mouth is excrutiating.  I have had enough.
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Comment 5 comments on this review show all

  • 2boots, 21 May 2012:

    Please keep us all updated on any developments as Im sure collectively we can do something about this………

  • claricepip, 21 May 2012:

    Yes we all need to complain!!! This is just not on

  • claricepip, 21 May 2012:

    Guys have you contacted groupon. Did you get that satifasiction questionnaires a few days ago. I filled it in okay and had a refund within hours. No way should we be ripped off!

  • SarahBentley123, 22 May 2012:

    Dear all,

    Please do email Groupon about this serious matter, but know that Groupon have already escalated the matter to their partner managers, who talk to the partner business on their behalf. The partner managers will investigate the situation, and they will email with new information. Groupon have been quite good communication wise.

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

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User photo: SarahBentley123
SarahBent...
London
2 reviews
Offensive content?
1 star for Behind Your Smile: Richard Etok
Review of Behind Your Smile: Richard Etok from 1 May 2012

I would also like to keep you posted on my experiences, I have had problems with one of my brackets, it came off,, no reply to emails and the automated phone line makes it difficult to get any advice/ emergency appointment.

Online booking system gives earliest appointment in 3 weeks, I do not know how it is possible to have such a major procedure but no where to go when something goes wrong with the brace. Local dentists/ orthodontists are charging £60-75 to look at the problem/ emergency treatment. This is really unfair, causing a lot of discomfort. I will keep you updated.

 

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Comment 3 comments on this review show all

  • claricepip, 21 May 2012:

    Guys have you contacted groupon. Did you get that satifasiction questionnaires a few days ago. I filled it in okay and had a refund within hours. No way should we be ripped off!

  • SarahBentley123, 22 May 2012:

    Dear all,

    Please do email Groupon about this serious matter, but know that Groupon have already escalated the matter to their partner managers, who talk to the partner business on their behalf. The partner managers will investigate the situation, and they will email with new information. Groupon have been quite good communication wise.

  • daisypops, 21 February 2013:

    Folks, I have some fantastic news I got my two grand back from Etok!!!!!!!!!!!!
    I had paid by bank transfer because he doesn’t take cards. I told my bank about the whole debacle. They told me to make a police report against Richard Etok for Fraud. I did this and got the crime reference number. It tool 5 working days but they were able to get the money back and credit my account. I can’t believe it. I am over the moon. At least he did not get away with my money! Folks try it… it might work. I bank with Natwest. I did this on the basis of my belief that Etok started the treatment with no intention of seeing it through. I deduced this because he made it impossible to make an appointment with him or contact him. Bravo!

  • Yes, notify me about replies


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