The earlier reviewer pays too much attention to the clientelle. Sure Chiswick isa bit middle class but this place is popular for a reason: very good food, at incredible prices at lunch time and real nice design.

As a resident of Chiswick I would say that the clientele here is much more likely to be people in the media discussing film production deals. The secret of the success here is an appealing menu and pleasant atmosphere. The food is unambitious but this means they can deliver it consistently. I think it is a little costly for the level of cooking, but the queues of people suggest this is not a problem for many. For a detailed review see:

http://www.andyhayler.com/show_restaurant.asp?id=219&... />

Mmmm jury's out on this one. I'm a big fan of the Soho House empire - SH, Electric, Electric Cinema, Babbington are all favourites of mine. They all offer well designed spaces with the focus on luxury with a touch of uniqueness. But venue is one thing, clientele is another. SH locations have always had a 'them & us' air about them- but they're just about bearable when the venue is populated by creatives & media types. With the Chiswick catchment area of bankers, lawyers & estate agents you get far too many middle-class wannabes who like to look out and gloat. Shame as the venue's contemporary design is a refreshing addition to the High Road. Food is always good (breakfast/brunch excellent), but on the expensive side. Just try & ignore the Hedge Fund Managers!

The staff and the chips here are excellent. Booking essential for inside but the tables outside are available on a first come first served basis. The Aubergine Bayildi as a starter was excellent (£6) followed by roasted salmon on a bed of peas and broad beans. We were too full for dessert but Eton Mess and cheeses were an option. Pricey, but worth it for a special occasion - unless you're rich.