Zoing Image

I hate this shop as I cannot leave it without having purchased something. This gallery shop is Brighton's Lomography superstore and the staff being Lomographers themselves can offer advice and encouragement.
The images of Brighton are terrific and make great souvenirs of a visit to the town and the quirky fisheye stye pics of goats and sheep make great kid's room decorations.
Visit this gem of a shop and go green with envy that you don't live in Brighton. If you live in Brighton already get in and have a look at this gem of a shop.
Long Live Lomo!

I like the idea of this shop/gallery more than I like this shop/gallery.

It's dedicated to Lomography - which I would explain to you if I didn't know that if you are reading this then you have the internet and google knows more than I do - and this gives it a USP. I don’t however think that they have capitalized upon this, a brief trawl though flickr will reveal more lomographs than there are pebbles on Brighton beach.

Wouldn't it be good if the gallery aspect of this shop showed the best of the Lomo world rather than focussing on Lomo-ed up version of the standard Brighton views?

Having said all of that I still really like, I am just looking for ways to improve .... Onward an upward...

If you ever need to be reminded of exactly why you love Brighton, then one visit to this little gallery-style photo shop should do the trick. Owner Serge Rolland's images just resonate with the Brighton spirit – particularly the little triptychs of rows of brightly-coloured beach huts, deck chairs on the beach, the Palace and West piers and Brighton's iconic merry-go-round.

I'm not a professional photographer. I'm not even an amateur photographer, but it's easy to see that these prints really are something special. And if you aren't content with just mounting your favourite image on your wall, you can get it in the form of a wall clock, a perspex box or even printed on a set of coasters.

The prints aren't too pricey either – a 50mm x 50mm canvas will set you back £4 and a 100mm x 100mm is £8. The gorgeous wall clocks (which are probably my favourite things in the shop) are a bargain at £21.50 each.

Love Brighton. Love Zoing.

If I lived in Brighton I'd finally get good at using my lomo camera. Know why? Zoing Image.

Why doesn't London have anything like this? Just spending ten minutes in this small, friendly shop last week browsing through the piles of arty photo books, impressive range of Lomography cameras and accessories and mini canvases for printing inspired me so much I dusted off my Holga as soon as I got home and have been snapping away with renewed vigour ever since. Imagine if it was my local camera shop! Oh, the money I'd spend...

On my way out I congratulated Serge, the owner of the shop, on his choice of stock and particularly the use of mini canvases for customised printing. Instead of paying £50+ to get one image put on a medium canvas, get a series of three on smaller canvases for less than £20. Since finding Serge on Flickr I've discovered that the shop was primarily opened as a way for him to sell his own images, but allowing people to get involved with their own photos is a great idea.

I foolishly didn't think to ask if they do regular printing in the shop and the website is currently under construction, but next time I'm in Brighton I'll take along a few medium format films and see what Zoing can do for me. A shop like this is yet another great reason to spend time at the seaside, hurrah!