Everything was really sugary sweet, and not very good tasting---if you’re an American you definitely will be reminded of like Von’s supermarket cupcakes.

I discovered this bakery on one of my first strolls along Portobello road, and now I try and pop in whenever I'm exploring the markets there. It's such a gorgeous little bakery, offering cute cupcakes, giant slices of luxury cakes, and many other delectable sweets and desserts.
You can sit in and eat, but what I especially love are the pretty white boxes and wooden forks they serve them in if you get it takeaway... then you can peruse the market with your yummy cake and simply take in the whole ambience of Portobello Road, with a mouthful of heaven....!!

This has got to be the best bakery I have ever been to. I have heard that the likes of Gwyneth Paltrow and Ewan McGregor come to buy cake here and I wouldn't be surprised! They sell the most amazing cakes and cupcakes. The best are the red velvet cupcakes. This also comes in a full sized cake. It is a sponge which is red, iced with the most delicious cream cheese icing I have ever tasted. It is so soft and fresh, it melts in your mouth! They also have tens of other cakes and cupcakes which all look amazing. I have been many times but still can't get myself to try anything other than the red velvet cupcake in case they aren't as good! Situated conveniently on Portobello Road, although you can queue for some time on a Saturday! Still, definitely worth the wait!