Jordan Food is on a stretch of a kilometer that boasts four supermarket chains, as well as numerous produce shops. Yet it stands out to me because of the quality, variety and the price of their offerings. Jordan Valley is a food store that specializes in dry goods- typically, of European and Middle Eastern varieties. There is a refrigerated section that boasts cheese and dairy products as well as very reasonably priced snacks- vegetarian for the most part as well as some vegan. This is a good place to stop into if you are in the area and are hankering for a vegan/vegetarian nibble- to take away of course. There is also an extensive olive selection- the pepper stuffed olives are a favourite- though not for those who can't take the heat! Jordan Valley specializes in many things: Rice: the varieties found here (long grain, short grain, Basmati, wild rice) would take you to two or three supermarkets at least to find- (some are less than 0.70 pence for a good sized bag- cheapest sushi rice I've found in Edinburgh). Olive oil (you can buy restaurant sized tins and refill your bottles), tea: their selection is the biggest I've seen, baklava (many, many varieties) and dried spices (you can find dried flowers here, perfect for adding the extra special touch to your dishes). This is the place for those who love the aesthetic of Valvona & Crolla but lack the funds to indulge. The family that runs it is also super nice and helpful- and on Tuesday nights- they are open late and have free tastings. Pretty stellar.