Agent Provocateur

AP is one of the better known high end lingerie brand. They have a new theme each season and the collections can be a hit or miss affair. I personally find that the classic styles are the ones that stand the tes of time. Old favourites such as the Nikita & Marilyn range continue to wow and are the styles most often copied by lesser brands.

I love the ease and convenienc of buying online and always look forward to the AP sale and the opportunity to add to my ever expanding collection of undergarments. I would urge you to sign up to Club AP because you get access to the sale goods before the general public, this can be up to 4 days before general release which makes for rich picking.

This particular branch holds fond memories for me. The store is made to be visited with a partner in tow and the oh so accomodating changing rooms reflect this…in fact it is wrong to simply call this changing rooms, they are so much more than that. The ambience created is of a luxe French boudior. Dark reds, sumptious seating a la chaise lounge, muted lights and perfume bottles on side - I wish my bedroom looked like this!

The staff are super discreet and super sexy at that in their cute little pink uniforms and garter peeking on thigh. They are happy to grab a different size for you as requested and are also great at lacing up corsets, an acquired skill I must say.

If you are used to AP concessions, I highly recommend paying this stand-alone branch a visit, you will not be disappointed.

Be warned once you get your first set of underwear from here everything else pales into insignificance and you find yourself spending most of your wages on slips of satin and lace. This is the most sexy of all prestige underwear brands and a visit to the shop is an assault to your sensuality. The shop assistants are friendly, hot and attentive – they will give advice on what would suit you and help you make the right choice (this is especially useful for boyfriends / husbands who are purchasing a gift for their other half) There are some risqué numbers but the bulk of underwear is very wearable and certainly cheers you up on a grey Monday when you slip it on under your normal clothes. Fit and quality is brilliant and the underwear lasts well – please hand wash it though as some is very delicate. As well as underwear and accessories (whips, nipple tassels, masks etc) they stock a couple of fragrances and some “Minnie Mouse-style” shoes. Maggie Gyllenhaal is the most recent poster girl and is a good symbol of the brand – refined but naughty. This is the best outlet in London – the staff are gorgeous and maybe the fact it is close to Soho gives it just the right amount of sleaze. Never shop online for this stuff always visit the store as it is part of the experience plus you feel ever so erotic strutting down the street with your wares encased in the distinctive pink and black bag after having your underwear fix.

Amazing underwear and amazing staff dressed in pink. They probably do the nicest underwear in London but some if it is rather expensive. They also do books, shoes, perfume and jewellery. It's fun entering this shop and even if you're not buying it's worth a visit!

Agent provocateur branches all over London are like a trip to sexy and luxurious paradise. Full of beutiful bras, undies, suspensor belts and other litlle expensive things one can think of. Staff is usually nice enough and helpful, the underwear itself is gorgeous and works miracles on body. It is true that the smaller the whisper of the lace, the higher the price (Knickers can go easily up to £50), but as a once in a while treat it is definitely worth it!!!

Opulent is the word they use to describe their brand-Agent Provocateur certainly does bring back old movie star glamour and the cheesecake era of the past to the boudoirs.
Glamour mixed with cheeky girlish filth... one amusing item in store is a little blindfold that has 'treat me like the whore I am' in demure pink writing on soft black satin-I can't imagine which English women would buy this item to wear to bed- but it's funny just the same.

The classic selection is my fave and they have the most gorgeous leather and satin gloves here too.

The staff are attentive and so they should be... expect to pay a fortune in here for your smalls... or better yet take your man on a private showcase and let me pay for his favorites ;-) Big change rooms and comfy chairs for you man to sit in and wait as you do each costume change.

My only complaint is that as beautiful as their lingerie is the sizes in the bras are often too small... the largest cup size a C cup claiming to be a D...which is frustrating and pointless for larger breast women who want Thier bras to match their knickers.

Great place for taking your girlfriend shopping :-)