Icco, Fitzrovia, London

This is so reminiscent of the motherland (NY/NJ), it’s insane. Very good value pizza, starting from £3.50 and super quick. The pizza is cooked fresh though and comes out steaming hot and greasy. The place itself is quite basic, reminds me of the pizzerias back home but with more seating (and definitely busier!). You order up front and they give you a plastic gadget that buzzes when your food is ready to collect. Very similar to restaurants in America where they give those to you when your table is ready to be seated.

I had a pizza with mushrooms which was cooked perfectly and tasted pretty decent. It’s not the best pizza I’ve ever had, but one of the best in London for the price and closeness to my uni. It probably could be a little less greasy with crispier crust (they tend to be a bit floppy!), but for the price I love it. Very similar quality to Pizza Express without the ridiculous price tag.

Fantastic place to go and eat in or take away if you fancy a delicouse thin crust pizza a 10" for only £3.50

Come here often for my lunch. Buzzing atmosphere. Nice and quick but friendly service. Defo recommend.

this pizza place is fabulous. the pizzas are nice and made fresh to order. i just love this place!!!!!

Good value (great cheap pizzas) quick & easy food
& drink
but the staff! well…. how much time have you got?
Just the nicest anywhere in London for Fast Food :
Loyal, caring & fun : I love this place!
All business managers take note of this eaterie : staff are your most important
asset : treat them well & they will loyally remain.

De bonne valeur (les pizzas sont delicieux et moins cher ) vitesse,facile a manger
mais les personnel! alors ……. vous avez l’heure? Ils sont simplement
le meilleur a Londres pour le Fast Food : fideles, aux bons soins et de bonheur – J’adore cet endroit!
Alors, faites attention! vos personnel sont l’avantage le plus importantes : soyez gentile et puis ils restent la

A friend of mine took me here over the weekend as I was craving a good pizza but had hardly any cash. Being in the middle of Central London, my hopes for having a pizza that wasn't sodden in plastic, greasy cheese weren't that high but I decided to go with it. I'm so glad I did - this £3.50 10'' pizza was one of the best pizzas I've ever tasted in the London! Definitely try it with the garlic & herb dip as an absolute must. Cooked fresh, served piping hot and with a smile - this is definitely one of my new favourites.

Fantastic cheap pizza which tastes great at any hour. It's not the best pizza you'll ever eat but it's certainly not the worst. Icco is always bustling with diners of all ages, but with University College nearby, a lot of the time it's students, and who can blame them/us!?

Great food, great environment and really fun to go with a group of friends. And there's plenty of bars nearby for afters...!

Morning coffee + free croissant= nuff said. Totally turned my morning around :). I have tried the pizza, very nice indeed. Ordered it for a whole office, it was made on time and no problems with transaction. The staff are lovely, even when the place is extremly busy.

The pizza is good, but we came here for the hot drinks and free croissant each morning during a recent stay in London. Really enjoyed sitting at the stainless steel tables, drinking several hot chocolates and watching the world go by for less than the cost of a hotel breakfast. Friendly place, but no frills.

Having seen it absolutely full the other day, I decided try if apart from cheap, their pizza is also good as iit attracts so many pizza lovers. The place looks a bit a crude and in a way gives you New York-ish feeling.

It’s self serviced. You order and pay at the counter, but instead of getting usual plastic number, you receive a strange device that starts to vibrate when your food is ready. Pretty high tech for such a low key place:)

The pizza is OK, value for money I'd say (though the fresh basil on mine and the basil sauce on my boyfriend’s were missing). Apart from pizza they have cheap salads, muffins and drinks.

The toilet was the funny bit. You have to walk throughout their kitchen to get there, which can be nice as you can see the chefs at work, but when you realize they prepare your food next to the open toilets, it’s less appealing.

If you fancy pizza in the West End then this is one of the best value and quality places for a proper Italian pizza and espresso.

Authentic, inexpensive and tasty. Great for
Students and
Local workers alike. ICCO has become a bit of a fitzrovian institution and the quality of the food speaks for itself.

Cheap and reliable Icco is the perfect place to go and grab a pizza.The staff are friendly and helpful. The pizza is much better than most chains in addition it tastes fresh and is made here fresh everyday. I would strongly recommend coming here!

I won't lie to you - this is not the best Pizza you will ever have in London, or indeed in your life (hopefully).

What this is, is a place that serves up Pizza to order, quickly and cheaply. I've never spent more than £5. There's a great sense of satisfaction meandering back down Charlotte St with my ICCO pizza in hand smirking at the people in Pizza Express who've just paid a lot more for a pizza of similar quality. Maybe that's a bit mean....

The service is without frills, and you can eat in on large stainless steel communal tables if you like. A buzzer system alerts you to when your pizza is ready.

Lovely, cheap and tasty carbs. I love it!

A 5iver for a bland over cooked Pizza in a dull fast food environment with depressing staff, used to be a novelty ten years ago when there was less choice in the city and much, much cheaper. A million other better places to eat for less than £4.50 :(

The food here is excellent without being too pricey. They deliver as well which is always a bonus.

superb! love it!!!!!!!!

Hard to beat: excellent thin crust pizza eat-in or take away for less than a fiver, that's a sure winner!

I was wondering if value for money still existed, but this busy all day - all evening joint still has it. Popular with students and local office workers you can order a pizza made fresh and the pager they give you will buzz. You collect and eat.

Simple as, if you want to do sandwiches they are half price after 4pm and if you want a hot drink before noon, you get a free croissant. I haven't done either of those things because when I come here, it is for pizza that is £5 or less.

Iccos is amazing! The pizzas are cooked fresh when you order, and you don't even have to wait for your name to be called anymore- they have new table buzzers.
My favourite is margharita, nice and simple and only £3.50! They also have some nice salads and cakes, though a pizza can be filling enough.
This place isn't posh, but it is a great place to get a quick and tasty bite to eat in central London.