Kitch. Slightly contrived. Delicious Yogurt, museli and banana breakfast. Media crowd. Excellent selection of cooked breakfast if you need grease. Not too shy to have brown sauce. Excellent coffee.

This has got to be one of the most popular places around. Busy in the morning before work, the crowds thin only slightly after the working day begins.

A popular spot for social media typs, this place has that funky vibe that really declares independance from staid and traditional coffee shops.

I have yet to sample their fare but the coffee and atmosphere is just fantastic and for that alone I recommend this place!

I felt really comfortable eating here, it definately filled the spot! Quite a cosy location. I enjoyed the pancakes and the smoothies were a must have! Everything was really fresh and at an affordable price. Great for family breakfasts or a meal out.

This place is great to stop to grab a bite or to have coffee. It is good because you can get free wifi connection as well so it means you can still do some work if you want. The food it good too, you can choose from a traditional cooked breakfast or have waffles or toasted sandwiches or maybe even a smoothie. Their range of smoothies are great. It is made there when you order it so you know it is fresh. This goes for the juices as well. The coffee is good quality too.

Although I am a Pret addict, I really do not like chains in general. What a change to enter this place. First of all, you would not believe it opened only last year, it really looks like it has been there forever.

The food and drinks were excellent and actually cheaper as the chains. The fruit juice came directly from the juicer and was quite large. My muesli came also freshly prepared. A great place.

The wifi connection did also work.

I did come in there in something close to a business dress and did not exactly feel part of the crowd, but nevertheless a great place. Thank you Linus!

I'm actually sat in the Breakfast Club as I type this, using their handy free wifi connection.

I haven't made the trip especially, I'm just here all the time time. It's my default place to gravitate to when I'm anywhere near Soho and I fancy a coffee or a smoothy or a bite to eat.

It opened last year ans immediately all my friends started asking me whether I'd been there or not, and the first time I paid a visit I could see what all the fuss was about.

It just makes such a change from all those chain coffee shops and sandwich bars. From the bright yellow exterior to the ever so slightly bonkers interior decor (vultures, Bruce Willis singles, fairy lights), the whole place feels independent, friendly and even comforting. It's a little home away from home.

The food is great too, from the cooked breakfast, and waffles with maple syrup, through to the toasties and salads; and they make an awesome smoothy (try the Spicy Blue Monday: apples, blueberries and ginger). Plus the coffee is top quality and that's a rare thing, even in the middle of Soho.

Try it the next time you're in the West End. I'm pretty sure you won't be disappointed.