Rokit have benn going for years - I remember their small (and slightly eclectic) stall in Camden Market in the late 80s, but the opening of this store in Covent Garden heralded them joining the mainstream fashion world.
There’s a large amount of stock here for women and men, covering everything from jeans and shirts to leather jackets, shoes, boots and acccessories. As with anything retro, it’s worth being careful when buying anything: prices here are on the high side, but they are some potential bargains if you know what you are looking for.
At the poorer value end, I think their leather jackets are a bit expensive, particularly given the variable quality, and some strike me as hardly 'vintage’. That said, they occasionally stock horse-hide jackets, which were usually built to last forever and are now very hard to find. Similarly, I just don’t get the absurd prices people will pay for second-hand jeans and denim jackets.
The selection of Shoes and Cowboy Boots is at the better end of the value spectrum, if you know what you are looking for, and can cope with the idea of buying such items second-hand. It helps to do your research first, but they occasionally stock some really upmarket brands at amazing prices (I suspect they don’t quite realise what they have in their stock).
It’s quite a fun place to browse, if that’s your thing, and staff are low-key, (ie helpful when asked but not pushy) which makes a nice contrast to most of the rest of Covent Garden.